EKHO — How A Brand New SAAS Agency Broke Into A Saturated Market & Scaled To $2.3 Million In Revenue In Just 8 Months

Case Study

Invested $30K To Start Up & The Goal Was To Make $20K MRR By First Quarter’s End

Goal

Content is crucial to Ekho’s strategy in organic growth. We had the technique, the brains, and the money but we didn’t have a plan until January 2022. We refined our offer down to an SEO-specific service and built out from there.

Our SEO service is based on a proprietary technology we do research and development for, so not being able to completely promote the software we struggled with our messenging. People either thought we were full of it, or that we were doing something super sketchy.

It wasn’t until we were able to build some trust with a few key agencies and clients, that we really started to realize how we could position ourselves within the market.

Strategy

Offer Refinement

Team Building

User Research

Brand Awareness

Research & Development

Data Analysis

Optimization

By April 2022, EKHO Grossed 22K/mo On Average But 3 Problems Became Evident

Challenge

The Team didn’t have the resources needed to be successful

In order to communicate how this tech could solve specific problems in the industry, the sales team needed to understand it. This led to some communication problems between ourselves and our clients, and our messaging needed to be refined.

Fulfillment was becoming bottlenecked as we had focused too heavily on sales processes

Despite the sales struggles, we still closed many deals and there were growing pains as our small fulfillment team pulled long hours to ensure promises and expectations were met. This was not going to be sustainable long term and something had to be done.

We weren’t connecting with the right clientele who could really utilize this technology to the fullest potential

We got a bit overzealous when we initially soft launched, and even though we can offer this tech to anyone with an online business, we shouldn’t. Since our team is still small, we needed to be smart with choosing who we worked with so that we could maintain good relationships with our clients while also maintaining a healthy work/life balance.

A Company Is Nothing Without An Incentivized Team — EKHO Halted All Outreach Efforts To Focus On Providing Training & Resources

The Process & Insight

Built Automated Systems

We established and tested a number of CRMs to help organize our day-to-day so that any redundant task was taken care of automatically. We arrived at GoHighLevel as the best solution for what we wanted to do and together built the systems into it. Through some trial and error, we finally had an automated system that supported the client journey from beginning to fulfillment. This took pressure off our team and saved time.

Established Weekly Check-Ins

Our team is varied in backgrounds and experience. We realized they were connected via Slack but the team spirit wasn’t present yet. We worked as remote contractors, and that’s how it felt too. A weekly meeting was established to go over 2-3 important talking points for that week and this naturally connected us as we brainstormed and troubleshooted things together.

Collaborated On Sales Material

With each team meeting, we made steps to improve our sales material, clarified any confusion about an aspect of a process, and role-played sales calls to test each other. Everyone comes together with different perspectives and expertise, and we’re all the better for it. Assets will always be in creation, but the teams knowledge will continue to deepen.

Month 5 — We Started Outreach On Social Media & Increased Our Content Output To Nurture Clients

After restructuring and training, the team re-emerged like assembled Avengers and started seeing success. Each member of the team has a specialty and something they enjoy doing. We refined the role to suit these skillsets for each individual, and suddenly we were seeing a huge change both in the way the public interacted with us and the way we worked together.

Consistent Lead Flow

Improved Incentives For The Team

Systematized Redundant Tasks

Eliminated Multitasking In Favor Of Focus

Provided Mental Health & Rest Days

Built A Support System For Clients

Month 8 — What Are The Results?

We’ve grown to a 7-figure company, building relationships and partnerships with 2 Fortune 500 companies, 3 marketing agencies, and 4 consultants with their own client base. Our team is passionate and incentivized, and our clients are fulfilled.

Together we’ve grossed $6.7 million in revenue, with EKHO being a 35% profit sharer.

Our client’s also say good things:

I have run a media buying agency for 25 years. I have worked with a lot of clients and vendors over the years. I recently hired Ekho to help me with a major drop in sales we experienced due to the changes in ad regulations.

They were able to restore our conversion rates back to the “”good ol’ days”” within the promised 90 day timeframe. It was a huge endeavor that Ashley just ‘tweaked’ and made it seem easy. This is the least of what Ekho has done for my agency. She has helped guide me in many digital endeavors of the business – I have expanded my services, grown my agency beyond what I could have done on my own or with anyone else. I’m able to finally live my life the way I want and work with clients I choose.

Ashley is 100% devoted to the very best services available today for SEO and every single aspect of data-driven SEO. She is accountable, provides clear result reports, and is available to answer all my questions. She integrity and commitment is simply… quite impressive. She is very leading edge for results, performance and for any company to have greater success. Anyone would be lucky to have her on their team! I know I am.

— Cora Williams, Five Star Google Review

Ashley at Ekho is a consummate professional and an artist. I’d never heard of a “”Data Scientist”” before and thought it was a bit hokey… and then I met Ashley. She’s got to be a savant or something. She completely revamped my website, making it attractive, inviting, easy to navigate and with a strong visual authority. It simply feels right. Finally, I have something that represents me accurately. Not only that, she was able to get people to actually find my website on Google within her 3 month guarantee. I was so surprised when I searched for the keywords in my local area and my website came up at the top of the organic results. Since then, my business is growing seamlessly and any time I have questions, I ask our favorite “”Data Scientist””. The rest of the Ekho team is also a joy to work with — able to give you what you want while gently talking you out of some of your bad ideas. Ekho is a terrific partner. I can’t say enough good things about this company. — Kethrin Langford, Five Star Google Review

After a year of interviewing SEO “experts” we went with Ekho. Ashley, their Data Scientist, demonstrated she knew how to leverage our domain to return on its investment. We have campaigns that Ashley has launched and managed that are closing in on 205% ROI!

Ashley is responsive and makes herself accountable to the outcomes. If she is not sure of something, she is always straight-forward about it and offers an alternative approach. She will lose you in the details of her capabilities, and it’s clear she’s passionate about what she’s doing. Speaking with her and learning from her has been an experience in itself, and I’ve never been so happy with an SEO professional before.

— Author Morgan, Five Star Google Review

The team at Ekho have been really great to work with. They have provided us a ton of value in every meeting. We were unsure if their big claim of being on the front page in the first 90 days was real, but it ended up being true and we were definitely ready to pay for another six months after we saw that it was working. Ekho has brought us a lot of new business. Highly recommended! — Simon Poles, Five Star Google Review
Ashley and her team are brilliant. A rare combination of innovative and brilliant. — John Kenda, Recommends EKHO on Facebook

When we decided to re-design our website we decided to go with a different marketing agency, but it was a disaster. The website was beautiful, but it was slow and our rank was slowly declining, so we were losing traffic and sales nearly every week that passed.

I reached out to Ekho to help us out with a website audit to find out what was going on, and within 2 days I had answers and a plan. I was delighted to see how prepared and professional Ashley and her team were. They took the time to explain all the options to us and came up with some creative solutions to achieve our goals while keeping our budget in mind. We’ve since worked with them in different areas of our business and have been very satisfied with the outcomes.

We’ve been working with them for about five months now and I never worry about whether we’ll be getting more customers, because it’s been steady ever since we signed with Ashley. The site is SUPER fast and we’re ranking high in pretty much every location we sell locally at. People are even starting to find us from other locations around the states and buying online.

If you’re looking for a company that is professional, personable, and does an amazing job, I’d recommend Ekho 1000%.

— AMM Store, Five Star Google Review

Ashley always does an awesome job! I have gone to Ashley for a few projects now and I have always been wowed by her attention to detail, her reliability and her attention to detail which I find extremely important when working with a web designer. Those qualities are hard to come by, but Ashley encompasses them all. She is also super friendly and a pleasure to deal with. I would highly recommend Ashley and Ekho Creative! — Jonas Babrauskas, Recommends EKHO on Facebook
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