What are Equity Links? Equity links are links that pass a value to another page or domain. We like to call this value, link juice. Some example of them are: Followed links 301 permanent redirects. In other words, equity links are links that pass value from one page to the other.

Here are some different kinds of techniques to prevent a link from passing value, or link juice to another page: Links with the No-follow attribute. Links on a page using the meta robots tag (index, nofollow or noindex, follow). Links on a page with crawl restrictions, using disallow in the file.

Links that point to a 302 redirect before landing on your website. Links that point to a page using a meta refresh redirect before landing on your website. Internal and external equity links Equity links can be internal and external links. The difference between external and internal links: External links, are links pointing from another domain (external website) to a page on your website.

How to determine the value of a link? The value of a link, and the potential impact it can have on search engine rankings, is not only determined by the fact it is an equity link or not.

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Does the link pass value (Link equity or No link equity)? No link equity passing links are a common part of the internet and they can provide topic relevancy, relevant traffic and or credibility. Links from unique domains are more important than links from sites that have linked to you before.

Employ Internal Links Equity is passed in a variety of manners. The external links pointing back to your domain will lend their authority to the internal links on your page as well. This equity is passed from the external page to your content, then onto the pages that it links to internally.

To elaborate, although you may have all the pieces, auditing services ensure they are being assembled correctly.

Link equity, also referred to as link juice, describes the ability of a link to pass authority from one page to another. The amount of equity a link provides could depend on multiple factors, such as page relevance, domain authority, and its type. Link juice can affect pages that have both internal and external links.

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Followed links, links that pass link juice and are crawled by the Google bot, and 301-redirects, which forward the user to a different destination page, tend to have more link equity. Conversely, some conditions could result in two linked pages not sharing link equity. This may involve links with a no-follow tag, which stops Google from crawling the page, or links from unindexed pages.

The authority of the linking website Is the link on an authoritative website? This is likely the biggest factor in the quality of a link. Back in the day, it was called “Page, Rank.” It’s Google’s own metric for determining the authority (credibility) of a website. Websites with better link popularity (higher quantity and quality of links) have higher Page, Rank and more authority.

Here’s a list of SEO tools and the names for their respective metrics for authority: And here’s what the reports look like within each tool: Moz: Domain Authority SEMRush: Domain Score Alexa: Competitive Power Ahrefs: Domain Rating They are all basically the same, so use whichever you’d like! For a free version, you can install Moz, Bar as a Chrome Extension, which allows you to see Domain Authority for any site you visit.

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This doesn’t mean that a “nofollow” link is worthless. It may still get clicked and send visitors your way. There’s more to life than SEO link value! 3. The number of outgoing links on that page Is the link on a page with dozens of outgoing links? If so, this reduces the value of each link on the page.

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The page on your site that it links to Is the link to a deeper interior page on your site? And not just the homepage? If so, that link is more valuable to your search rankings. Homepages are almost always the most linked-to, more authoritative page on a website. It’s already got plenty of links.

SEO tools have reports that show which URLs are linked to how many times. They’ll show you if you have a site that is top-heavy with links and authority. 5. The text within the link Does the link text contain a keyphrase? Or does it just say “click here” or “read more” or the company name? SEOs debate about this.